Bord Bia brings European dairy campaign to Malaysia

Source：Bord Bia Release Date：2023-04-11 836

Food, Beverage & Personal CareFood & BeverageFood & Beverage Ingredients

Key stakeholders in Malaysia's dairy industry attend start of a three-year campaign in which Bord Bia – The Irish Food Board aims to raise awareness of high quality and sustainably produced European Dairy from Ireland.

Bord Bia – The Irish Food Board held a trade seminar, "Sustainable European Dairy from Ireland" at the Sheraton Petaling Jaya in Malaysia. The event brought together key stakeholders in the dairy industry in Malaysia, including local importers, distributors, manufacturers, and media representatives. Distinguished guests included Ireland's Minister of State for Skills and Further Education, Niall Collins, T.D. and Ambassador of Ireland to Malaysia, H.E Hilary Reilly.

During the seminar, the attendees gained insights on the dairy industry's latest global trends and future outlook. Bord Bia showcased the high-quality ingredients produced in Ireland, emphasizing the country's commitment to sustainability. The event also included presentations from local partners who share their experience of working with European Dairy from Ireland.

Over 40 dairy industry representatives including local importers, distributors, manufacturers, and media attended the event where they learned about Ireland's capability as a supplier of high quality and sustainably produced dairy.

Patrick Lim, who introduced Bord Bia at the seminar, commented that "the seminar provided an excellent opportunity for us to showcase the quality and sustainability of European Dairy from Ireland and to connect with key stakeholders in the dairy industry in Malaysia."

The opening address was made by Minister Collins, who emphasized the importance of sustainable agriculture in food production. Ambassador Reilly also shared her remarks on the potential of Irish-Malaysian partnerships in the dairy industry.

The seminar showcased a range of European dairy products from Ireland including full cream and pure salted and unsalted butter.

The event was followed by a networking session with Irish dairy exporters.

Bord Bia – Irish Food Board has a successful track record of promoting Irish Dairy products worldwide. The seminar in Malaysia is part of Bord Bia's continued efforts to raise awareness of the sustainability and high-quality of European Diary from Ireland.