Borealis and Nexeo Solutions implement new distribution strategy

Borealis and Nexeo Solutions have entered into an agreement to further develop their existing partnership. The agreement covers their commitment to the European polymers market with a new distribution strategy. The new strategy targets the rigid and flexible packaging and fiber market, as well as the automotive, healthcare and infrastructure industries.

Given the highy competitive European polymers market, a more consistent approach is required which will comprehensively address all key applications and enable more sustainable growth in Europe. The distribution channel has close proximity to the customer and can leverage this approach to ensure an effective and value-added service to the market.

The new Borealis distribution strategy will help increase growth in key European regions such as Germany, France, Benelux, UK, and enable continuous service improvement. The role of Nexeo Solutions as the pan-European distributor is to support Borealis’ growth ambitions in Europe through its strong existing distribution network.

Borealis and Nexeo Solutions (formerly a part of Ashland up until 2011) entered into Europe’s first pan-European polyolefin distribution partnership in 1996 with the distribution of Borealis polyethylene (PE) and polypropylene (PP) products to small and medium-sized customers. After 10 years of growth, they were distributing over 500 Borealis products to more than 3,000 customers across Europe. In 2012, a major milestone was achieved when Borealis and Nexeo joined forces to distribute products in North America.