Borealis, Borouge open first dual-branded sales office in Morocco

BOREALIS and Borouge have opened a dual-branded sales office in Casablanca, Morocco, earlier this month. The new venture between these leading providers of innovative, value-creating plastics solutions reflects their aim to intensify cooperation in order to meet the growing demand for polyolefins and better serve customers in the promising North African market, in particular in the area of Energy & Infrastructure.

The new legal entity established for this dual-branded venture is owned by Borealis and registered in Morocco. The sales office’s initial focus will lie primarily on the Energy & Infrastructure segment, where Borealis and Borouge have well-established track records in the region as preferred suppliers. The Morocco sales office will boost ongoing development of the existing Borealis specialty business and drive strategic expansion of Infrastructure business.

Another important area of focus is steering selective growth in consumer goods-related applications in Advanced Packaging & Fibre. The new on-site presence in Morocco also enables the provision of better service to customers in the region and the close monitoring of trends and developments in other segments of the North African market such as engineering and automotive applications.

“To achieve our strategic objectives in this promising market, it is essential to leverage growth by way of our successful Borealis-Borouge partnership,” says Alfred Stern, Borealis Executive Vice President Polyolefins. “We can achieve greater economies of scale more quickly in selected segments and in key countries, and develop the supply chain in accordance with market requirements. Ultimately, we will be able to create value for our customers and better support their growth in this market by applying a joint Borealis-Borouge approach.”

“There are many significant benefits to changing over to a direct sales channel system,” explains Hazeem Sultan Al Suwaidi, Senior Vice President Middle East Africa, Borouge. “Establishing this dual-branded sales office in Morocco brings many important advantages to both Borouge and Borealis as it enables us to cultivate even better customer relationships and ensure a deeper understanding of the North African market potential.”