Bottled water consumption in China to soar 58%

IN 2014, China consumed 69 billion liters of bottled water, a rise in consumption of 9 percent, according to food and drink consultancy Zenith International in its latest 127-page report that covers regional overviews for Guangdong, Sichuan, Hunan, Hubei, Yunnan and Shanghai.

Market value has increased 91 percent since 2010 to reach more than $22 billion in 2014.

The consultancy firm notes leading brands as Nongfu Spring, Master Kong from Ting Hsin, Wahaha, C'estbon from Hua Run and Ganten. There are, however, significant differences between each region and the market is highly fragmented.

Zenith Market Intelligence Director Esther Renfrew explains, “China's bottled water market is complex, with consumption habits varying by province. Regional companies are showing great success by providing bespoke services to meet the needs of local consumers, whereas national companies thrive where brand names are trusted.”

Among the findings contained in the 2015 Zenith Report on China Bottled Water are:

• Consumption per person reached 50 liters in 2014, an increase of 19 liters over 2010. This surpasses Asia Pacific’s average consumption of 32 liters.

• The market is highly fragmented, with national players facing competition from leading regional players within provinces.

• Bulk water remains the dominant pack format, while mid-size packaging from 2.1 to 10 liters has doubled its volume share since 2010.

Zenith forecasts that the Chinese bottled water market will expand a further 58% by 2019.

For more information, contact Zenith International on +44 (0)1225 327900 or e-mail info@zenithinternational.com