Bottled water to overtake fizzy drinks in 2015

GLOBAL consumption of bottled water has doubled in the past decade, and is set to continue growth to replace carbonates as the leading soft drinks category in just two years, according to Canadean’s latest calculations.

The main thrust is coming from Asia, where volumes here are predicted to rise by around 16% in this year alone – more than twice the global rate of increase – but per capita intake still remains well below the international average in under-developed markets like Pakistan, the Philippines and Viet Nam where it is still less than 10litres per capita. This underlines the huge market potential still to be released in this part of the world.Asian growth has a strong dependency on China, yet Canadean can reveal that it is India that is seeing the more dynamic advances, at well over 20% a year.