Brady to sell Asia-based die-cut business

This business, with sales of $179 million during the year ended July 31, 2012, consists of the manufacture and sale of high-performance products such as gaskets, meshes, heat dissipation materials, antennae, dampers, filters, and similar products sold primarily into the electronics industry with a concentration in the mobile-handset and hard-disk drive industries.

Brady’s Board of Directors adopted a plan of sale for the Asia-based Die-Cut business in order to focus on its Identification Solutions and Workplace Safety businesses. Brady will continue to operate the business as a going concern and execute its improvement plans while engaged in the divestiture process.

“Our Die-Cut business has shown many signs of improvement and has recently secured several meaningful new orders,” stated Brady’s President and Chief Executive Officer, Frank M. Jaehnert. “However, we no longer consider this business core to our strategy and believe that our Die-Cut customers and our employees will be better served by being with a company where Die-Cut is a core product offering.”

Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect premises, products and people. Brady’s products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software, and precision die-cut materials. Founded in 1914, the company has millions of customers in electronics, telecommunications, manufacturing, electrical, construction, education, medical and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of January 31, 2013 employed approximately 8,200 people at operations in the Americas, EMEA and Asia-Pacific. Brady’s fiscal 2012 sales were approximately $1.32 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at www.bradycorp.com.