Breakthrough packaging solutions at Iran Food + Bev Tec

CONSUMER expenditure on mineral water, soft drinks, and fruit and vegetable juices in 2014 hit US$1 billion, reflecting bullish market growth. Global sales of bottled water are forecast to grow at 12.4% CAGR by 2019 from more than 943.6 million liters of water sold in 2014, based on Euromonitor data. Juices, which recorded 757.4 million liters sold in 2014, will post a 9.5% CAGR by 2019.

Prospects in the beverage sector are high in countries like Iran, according to Harbinder Kathuria, Sidel’s regional commercial director for Greater Middle East.  The company mainly operates in the bottled water, juices, and non-alcoholic beer categories in Iran, where water is the preferred beverage of choice.

“The Iranian beverage industry shows great potential and promise, and we will continue to work towards building stronger relationships, furthering our presence, and providing more solutions to our customers – present and future.”

Sidel Matrix System

Sidel will be at the Iran Food + Bev Tec, which runs from May 26 to 29 at the Tehran International Permanent Fairgrounds. It will showcase its latest innovations in water, juice, and non-alcoholic beer PET packaging solutions, particularly the revolutionary Sidel Matrix System, RightWeight bottle concept, and exemplary spare parts and design services.

The Iran Food + Bev Tec, an international food, beverage, and packaging technology trade fair will feature more than 900 exhibitors from 23 countries and over 30,000 attendees from Austria, China, France, Germany, India, Italy, and Turkey. The fair, the biggest agro-food event in the country, will gather together experts from the agro-food industry to highlight current and future trends, exchange expertise, and provide insights on business outlook and growth.  The four-day event will run in conjunction with Iran food + hospitality, and Iran Agro.

“Sidel started operating in Iran over 30 years ago. Since then, we have worked to expand our presence in the region, and now have an installed base of more than 110 machines including blowers, fillers, and labelers, and a customer base of over 35 companies,” added Kathuria.