Brow care category on the rise?

Would 'brow care' as a subcategory within skincare be growing ? Elke Von Freudenberg seems to think so.

This NYC Celebrity Eyebrow Specialist, who have already launched her own brow makeup collection,  now is taking the Brow category to another level with several new ‘brow care’ products, which are more than just makeup. 

The collection includes: Elke Brow Scrub, Brow Serum, and Brow Smooth. The claimed benefit? When used nightly, the products help to remove dead skin underneath the brows, while stimulating circulation to encourage growth at the root. 

The products are packaged in clear plastic jars with black lids, are sold at select spas and salons individually, as well as in a gift set that contains all 3, plus tweezers and a brow brush.
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