
BURN, the premium energy drink from The Coca-Cola Company, set the 69th new Guinness World Record in UAE for having the highest number of cans crushed during a monster truck show in Dubai. This record was achieved soon after the unveiling of the new, larger 500ml Burn cans. The attempt resulted in the monster truck crushing 61,106 cans in three minutes, claiming a record announced by a Jason John Curran, an adjudicator from Guinness World Records who presided over the entire challenge. Burn energy drink was granted a certificate stating its position as record holder of the highest number of cans crushed in three minutes by a vehicle. In May 2009, Coca-Cola also set a world record in the UAE for opening the most bottles simultaneously in line with the launch of the Open Happiness campaign. The 250,000 aluminium cans used during the Monster truck show were donated to the Emirates Environmental Group for recycling.
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