Business platform for beverage companies

AMCOR Rigid Plastics recently launched the UpStart^TM program, a business platform that aims to help emerging beverage companies in their goal to reach the market cost effectively. The program is also for high-volume suppliers further exploring niche markets.

“Our goal is to assist regional and emerging brands with launching their new, custom products and then scale them up to larger equipment platforms,” said Frank Lin, director of marketing for Amcor Rigid Plastics’ Beverage Unit. “In addition, customers are able to experience our full suite of capabilities, including design services, engineering and development, laboratory, and other technical services.”

Tooling to outfit large-cavity injection tools and large-scale blow molding equipment could cost $1 million, according to Amcor. This can be prohibitive for those who need to conduct market testing and perform small-volume manufacturing before new product launch. Besides savings in capital investment, reduced tooling cost (up to 75%), it affords bottle production with a wide range of technologies, finishes, and shapes.  Amcor’s world-class design, engineering, and production resources, as well as advanced technologies will also be available to customers.

Furthermore, UpStart^TM will help companies transition to medium- and large-volume production platforms when demand grows.