CAGR of 6.6% for polyphenols market

THE global market for polyphenols is expected to reach $1,025.7 million by 2020 from $663.2 million in 2013, according to a new study by Grand View Research, Inc. A growing population of senior consumers, mainly in the U.S., Western Europe and Japan, is expected to drive polyphenols demand over the forecast period.

Consumer awareness regarding health benefits offered by polyphenols from grape seed, green tea and apple, to name a few, is also expected to augment the demand, especially in relatively developed markets.

Concerns regarding constant raw material procurement and non-uniform labeling regulations across various regional markets are expected to be key challenges for industry participants.

Functional beverages dominated the application market for polyphenols and accounted for 44.3% of total market volume in 2013. In addition to being the largest application market, functional beverages are also expected to be the fastest growing application market for polyphenols at an estimated CAGR of 9% from 2014 to 2020, with green tea polyphenols expected to be the fastest growing product segment, at an estimated CAGR of 8.9% from 2014 to 2020. (Photo © Torsten Schon)