Calorie info to be more prominent on U.S. drinks

NON-ALCOHOLIC beverage companies in the U.S. are coming together to make the calorie information on the front of all their packages, vending machines, and fountain machines, according to the American Beverage Association. The companies plan to implement the calorie initiative across the United States this year with completion in 2012. This new initiative will display calories more prominently on: Product labels: Total calorie counts will be displayed on the front of labels for the entire container, up to and including 20-oz products. A 12-oz serving size will be used in displaying calories for multi-serve beverage packages (such as 2-li bottles). Vending machines: Total calorie counts for the entire container will be displayed on the beverage selection buttons of vending machines controlled by the companies. Fountain machines: Calorie counts will be shown prominently on all fountain beverage machines.(the end)adidas