Campbell Focuses on Wellness

The company behind the iconic soup brand steps up investments in reduced sodium products, healthy beverages and simple meals

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INNOVATIONS in healthy beverages, baked snacks and simple meals will drive growth for Campbell Soup Company, the global manufacturer and marketer told investors at its recently completed Campbell Employee Centre. Campbell outlined growth plans for healthy beverages, anchored by "V8" juices, and baked snacks, anchored by Pepperidge Farm and Arnott's, and said it intended to increase its focus on these businesses. Emerging markets would also factor in its long-term growth, the Camden, New Jersey-based company said. "Our baking and snacking business has a track record of strong financial results, and we see a very promising future for these businesses based on our leading brands and our investments designed to drive continued innovation," said president and CEO Douglas R. Conant, during an overview of the company's strategies, recent performance and key success factors. He outlined Campbell's key success factors for long-term growth: - Drive superior sales growth in healthy beverages and baked snacks through increased innovation, including wellness, and higher levels of marketing support. - Improve sales growth in simple meals by expanding its global soup leadership position with regional business building efforts, stepped up innovation and increasing emphasis on emerging markets for long-term growth. - Increasing its focus on meal makers such as broth, sauces and cooking soups. Capitalising on Health & Wellness Trend Campbell estimates that the U.S. healthy beverages market alone to be nearly $34 billion annually. The makers of V8 beverages offer 19 vegetable-based beverages, including 12 varieties of V8 V-Fusion regular and light juice beverages, in a range of convenient sizes, including 12-ounce bottles and 8-ounce slim cans. Campbell USA president Sean Connolly said the "V8" portfolio accounts for $1 billion in annual retail sales, and the Campbell plans to build on the success of the vegetable-based drink with line extensions and new, more contemporary package design. "An increasing number of people are turning to beverages as a way to get more vegetables into their diets. As this focus on health and wellness continues, Campbell's beverage portfolio remains well positioned," he said. Central to this is the expansion V8 V-Fusion +Tea juice beverages. These refreshing juice beverages that provides 1/₄ cup vegetables and 1/₄ cup of fruit in each 8-ounce glass, along with the antioxidants and cool, crisp taste of natural green tea, all for 50 calories per serving. The brand was first introduced in 2006 and the success of V8 V-Fusion beverages has helped to grow the V8 juice business to a billion dollar brand, Mr Connolly said. V8 V-Fusion +Tea juice beverages are available in three flavours: Raspberry Green Tea, Pomegranate Green Tea and Pineapple Mango Green Tea. Tea flavoured juice beverages are already sold widely and extremely popular in Asia, but the recently launched flavours are a unique combination for the U.S. market. Each meets the American Heart Association's criteria to display its heart-check mark and contains no artificial colours, flavours or preservatives. Campbell also plans to extend the "V-Fusion" line by adding new varieties, such as Concord Grape Raspberry, and enhance the "line with new products, such as sweet carrot juice and, most recently, a lower sodium spicy hot "V8" juice. With 140mg of sodium, in each 8-ounce glass, this juice delivers bold taste with less salt whilst still serving up two full servings of vegetables (1 cup) and 50 calories. In fact, displays the American Heart Association heart-check mark and meets the U.S. government requirements for a low-สินค้าออกกำลังกายผู้หญิง คุณภาพ ราคาพิเศษ