Campbell launches organic soup line

CAMPBELL Soup Company has introduced a line of six, premium, ready-to-eat soups made with USDA certified organic ingredients in the United States. With the majority (81%) of American families already choosing organic foods at least sometimes¹, consumers will welcome Campbell’s Organic. 

 

Even as temperatures drop across most of the United States, organic eating has never been hotter. More than half of Americans ((53%) ages 18-29 actively trying to include organic foods in their diets². This new line of soups – which include vegetarian and gluten-free varieties – will give millennial shoppers increased access to more organic food choices nationwide.

 

Conveniently packaged in cartons to help seal in freshness and quality, Campbell’s Organic soups are available in six delicious varieties: Chicken Noodle; Sun-Ripened Tomato and Basil (Gluten-Free, Vegetarian); Chicken Tortilla (Gluten-Free); Lentil (Gluten-Free, Vegetarian); Garden Vegetable with Herbs (Gluten-Free, Vegetarian); and Creamy Butternut Squash (Gluten-Free, Vegetarian).

 

“Organic eating is a priority for many Americans, and we want to make sure that those who choose to eat organic – no matter where they live - have options that are both authentic and delicious,” said Leah Dunmore, vice president of Soup at Campbell Soup Company. “We’ve combined high-quality ingredients with the delicious flavor people expect from our products to bring taste without compromise to soup aisles nationwide.”

 

In partnership with Sperling’s ‘Best Places,’ announced the nation’s top cities for organic eating, Campbell conducted the first-ever study found that seven out of the 10 hottest cities for organic eating are located in some of America’s coldest winter climates like Minneapolis, Philadelphia and Boston.

 

The study found that West Coast cities Portland and San Francisco are paving the way for organic eating, but the East Coast’s Providence and Boston, the Midwest’s Minneapolis and the South’s Austin also made it into the list of the top 10 most organic cities, showing that organic eating is top of mind year-round and not just a trend during the warmer months when more fresh produce is available or peak growing season.

 

1 U.S. Families' Organic Attitudes and Beliefs Survey 2014. Organic Trade Association

2 Gallup (2014). U.S. Consumption Habits Survey