Cargill rolls out ground beef information initiatives

Source：Cargill Release Date：2014-02-05 249

Food & Beverage

Various ground beef communications initiatives to enhance consumer awareness about the product, says world’s largest producer of ground beef

CARGILL, the world’s largest producer of ground beef, wants consumers to be more informed about this American food staple. Consumer research conducted over the past year that led an array of informational tools ranging from enhanced labelling on ground beef products in the meat case, to more fact-based material online, as well as a pre-printed, on-pack, quick response (QR) code for mobile devices to serve this purpose.

“Based on a dialogue we had with consumers and retailers, Cargill designed these ground beef communications initiatives to provide information that enhances consumer awareness about ground beef products regarding how they are made and used,” said John Keating, president of Cargill’s Wichita, Kansas-based beef business.

Cargill’s ground beef information initiative includes:

?   CargillGroundBeef.com – A go-to, one-stop, website for consumers seeking information about ground beef which contains a wealth of information, including a recipe database and educational resources.

?   Our Certified? ground beef brand – Cargill has refreshed this ground beef brand with new logo and design elements like Our Certified? brand includes a quick response (QR) code on the front of packaging that enables consumers to instantly access the CargillGroundBeef.com website. Consumers will be able to trace the ground beef they buy back to Cargill processing facility where it was produced. The packaging will also provide clearer labeling of the ground beef as being “gluten free,” while also clearly identifying 93% lean ground beef products as “Lean Ground Beef.”

?   Finely Textured Beef All – Cargill branded, U.S. produced, fresh, 100% ground beef products contains Finely Textured Beef. Both consumer and bulk, including Our Certified? brand products – began rolling out to the market carrying the label “Contains Finely Textured Beef” on the product box end labels. Additionally, Cargill’s Our Certified? brand ground beef chubs will include the printed declaration on retail packaging.

?   GroundBeefAnswers.com – Cargill developed a website for its Finely Textured Beef that contains a wealth of detailed information and videos about Finely Textured Beef.