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TEL-AVIV, Israel — Carmit Candy Industries will unveil a new line of fortified confectionery at the Natural Products Expo West, in Anaheim, California, on March 8-10.
“We have made an investment to expand our reach in the fortified confectionery and supplement markets,” says Steve Grun, CEO. “This is a natural progression for us, after successfully developing and launching innovative products in the global gluten-free confectionery market. The fortified confectionery market is a strategic direction for us and we hope to further establish Carmit as a leading private label manufacturer for value added and healthy confectionery products.”
Ingredients, which are selected for their scientific support, regulatory approval and technical parameters, are incorporated in carriers such as chocolate coins, toffee-chews, crème-filled wafers and lollipops. Products undergo organoleptic and analytical testing to ensure ingredient stability and appealing taste.
Some highlights of the new fortified confectionery product line are:
- Weight-management wafer-bar with glucomannan and potato extract
- Bone-health chocolate coin with calcium, vitamin D and vitamin K
- Immune-health sugar-free toffee chew with echinacea, vitamin C and zinc
This product line offers new and exciting concepts for supplement companies looking to expand their product line and offer products with a tasty dose-form.
“We are very excited about the potential of the fortified confectionery and supplement markets,” notes Adrian Sagman, VP of Export Marketing and Sales. “Our customers are looking for new and innovative products—especially supplements that can be delivered in a tasty food format. We can offer these products as is, or can work with our customers to create a custom formulation. Partnering with Carmit reduces time-to-market and allows companies to lead with innovative products.”