Casserole-style plastic tray suits ready meals

RPC Barrier Containers is supplying leading French ready meal producer Gendreau Group and its subsidiary VIF with a new thermoformed barrier plastic tray designed like a casserole dish.

 

The casserole meals are designed for the launch of a range of high-quality ‘country style’ ready meal recipes. They will be sold under the La Cuisine d’Océane brand, the second largest French ready meal brand in the microwaveable tray sector.

 

The dual-coloured trays feature a red exterior and a black interior to mimic the look of a casserole dish. Unlike traditional trays with the standard 300g capacity, these products support up to 350g to provide a larger family-size portion. The trays are produced in a multilayer PP/EVOH/PP structure to ensure a longer ambient shelf life of 12 months.                                                                                                     

 

The ready meals, which were initially launched at the Monoprix retail chain, are now being distributed to other major supermarket chains. They come in three varieties—Charolais beef and carrots in sauce, Montbéliard sausage and vegetable hotpot, and Aveyron and Ségala veal Marengo. These feature tasty, wholesome flavours and are free from artificial colours and flavours.

 

According to Nicolas Grange, area sales manager for RPC Barrier Containers, “This has been a great opportunity to work with the Gendreau Group in the development of this exciting new brand. The containers are a very good example of the innovative styles of plastic packaging that can be created for brand owners to enable products to have stand-out appeal on shelf.”

 

Gendreau is one of the leading French producers of ready meals and tinned seafood with its brand Le Trésor des Dieux (the Treasure of the Gods). Its development and marketing teams worked with RPC Bebo Plastik in Bremervörde on the €100,000 six-month project.