CECIMO, Asian partners launch international machine tool exhibition in Shanghai

The EMTE-EASTPO Machine Tool Exhibition will be held in Shanghai at the Shanghai New International Expo Centre from 14 to 17 July 2014. The joint exhibition will leverage on the combined strengths and expertise of three partners: CECIMO, EASTPO Culture Development, and MP Organisation.

Mr Filip Geerts, director general of CECIMO, the European Association of the Machine Tool Industries, says: “Our purpose is to meet the need of European machine tool builders to have another machine tool exhibition at the right place: Shanghai and time: on even years to meet their potential customers. This exhibition should respond to our quality standards for exhibitors and visitors.”

The global machine tool market is marked by an enormous market shift towards Asia, more especially towards China, which makes it the place to be for European machine tool builders. Asia’s share in global consumption amounted to just under 67 per cent. Demand in Asia shows dynamic growth. Most machine tools worldwide were purchased in China (for €28.1 billion) and with a share of 45 per cent in world consumption. China, South Korea, Japan, Taiwan and India collectively account for 65 per cent of the global consumption for machine tools, and they are looking to buy European machine tools.

By holding a machine tool exhibition in the heart of Asia, CECIMO’s national associations hope to establish a stronger footing in Asia for their member companies to sustain their business and, potentially, capture a bigger market share in these emerging economies. After all, that is what CECIMO is all about: promoting the European machine tool industry worldwide.

This European Machine Tool Exhibition (EMTE) must respond to the European quality standards for exhibitors and visitors. Therefore, a CECIMO-EMTE Organising Team composed of people experienced in organizing national and international machine tool exhibitions, as well as national pavilions worldwide has been created. As this initiative is founded and driven by the associations representing the machine tool builders in Europe, they have a perfect understanding of the market needs. However this expertise must be complemented by good local partners who have experience organizing international exhibitions, particularly of machine tools, in Asia and specifically in Shanghai.

CECIMO had the great opportunity to partner with EASTPO and MP to jointly organize a large-scale machine tool trade exhibition in Shanghai for the Asian market. It gave CECIMO the opportunity to graft itself to one of the three largest machine tool exhibitions in China and the region, namely the Shanghai International Machine Tool Fair, better known as EASTPO. The collaboration agreement was signed by the partners in Singapore on 19 February 2013.

Responsible for securing the bid against strong European contenders, Ms Sylvia Phua, CEO of MP lnternational, said: “We are deeply honoured to be selected by CECIMO as their partner in this venture. This is yet another endorsement of MP’s capabilities as an international exhibition organiser.
“Having successfully organised ITMA and ITMA Asia, we are familiar with the organisation of mega exhibitions of a global scale, and are able to value-add to bridge the business practices and cultures of east and west. Our team is ready to work hard to make the inaugural EMTE-EASTPO exhibition a success.”

Mr Eric Zhong, EASTPO managing director, added: “With the combined strengths of all three partners, we are confident that the first joint exhibition will have the support of both machine tool makers and users, and grow in stature with each presentation.”

A joint exhibition of international quality and standard

The first EMTE-EASTPO exhibition is expected to be a high quality showcase of innovative technology and practical solutions presented by leading names from around the world. CECShop Women's Sneakers by Brand