Celanese meets growing trends in Asia for low odor decorative paints

Celanese Corporation joins ChinaCoat 2013 with its range of coatings and adhesives applications. “Celanese is committed to growth in China and the Asia region and supports our efforts through our largest chemical manufacturing complex located in Nanjing, China, and our commercial and technology center located in Shanghai”

Mark Oberle, Celanese vice president of Sales, Asia, said the company is committed to growth in China and the Asia region. Supporting its efforts in the region are the company’s largest chemical manufacturing complex located in Nanjing, China, and commercial and technology center located in Shanghai.

Under its new brand, Celanese - The chemistry inside innovation, the company will highlight a wide variety of products including vinyl acetate ethylene emulsions, acrylic emulsions, EVA polymers, vinyl acetate monomer (VAM) and solvents for use in coatings and adhesives applications.

In particular, Celanese has introduced its EcoVAE? line of vinyl acetate ethylene emulsions for use in ultra-low odor, low VOC (volatile organic compounds) decorative paints.“Celanese has a long history of assisting paint formulators with the difficult task of lowering VOCs while also reducing the unpleasant odor of interior paints, making a consumer-friendly product. Formulators appreciate that VAE emulsions are the best way to achieve their sales and marketing goals while reaching a high level of technical performance,” said Anna An, Asia commercial director for the Celanese emulsion polymers business.