CeMAT ASIA 2012: New display areas and theme to enrich the show

CeMAT ASIA 2012 also keeps pace with the times. Having made a precise analysis of the market, and obtained a full understanding of client demands, it has introduced two new display areas—tripartite logistics, co-organized with Shanghai Logistics Association; and hazardous goods logistics, co-organized with China Storage Association. In addition, cold-chain facility and technology is integrated as new theme to enrich the show. All these have focused hot issues in domestic markets, and will customize solutions from the view of exhibition, research, discussion, commerce and trade.

In respect of marketing and promotion, organizers sticks to the idea of serving the buyers, paying close attention to key client industries, sending invitation to professional visitors from logistics, industrial manufacture, supermarkets, commercial distribution centre, military logistic institution and other application industries. During CeMAT ASIA 2012, the organizer also cooperates with different industrial associations to create on-site forums, such as “Tobacco Day”, an event organized by State Tobacco Monopoly Administration and China Tobacco magazine; Workshop on logistic technology of hazardous goods; packaging technology exchange; food logistics forum; and conference on e-commerce development. These will offer an opportunity for exhibitors and the visitors to have a face-to-face communication, as well as a professional platform for discussions of industrial technologies. Various mass media and professional media will also be invited to have a report of products exhibited and on-site activities. In 2012, CeMAT ASIA will also inaugurate “Forklift Show”, in which dynamic presentation and technologies will be employed to offer the clients with an immediate, all-dimensional understanding of the performance and advantages of various vehicles. Exhibitors will enjoy more hearing, while the buyers will have more experiencing platforms. For the first time CeMAT ASIA 2012 will make use of micro blog and video websites to have a live broadcast of the on-site activities, so as to obtain the best promotion effect.