CeMAT ASIA 2012 is ready for a new success

---Record-setting scale covering a host of renowned enterprises
—Originality in unconventional “Forklift Show”
—New display areas and new theme to enrich the show

The international exhibition for intralogistics CeMAT ASIA 2012, most influential in Asian–Pacific region, will be on stage from October 29 to November 1 at Shanghai New International Expo Centre. CeMAT ASIA 2012 is organized by Deutsche Messe AG, Hannover Milano Fairs Shanghai Ltd, China Federation of Logistics & Purchasing and Chinese Mechanical Engineering Society. During the past 12 years, CeMAT ASIA has celebrated an incessant development, gathering a host of top domestic and overseas brands as well as increasingly professional visitors, meanwhile affording an abundance of activities. It is now regarded as one of the most authoritative exhibitions in Asia. “The success of CeMAT ASIA is a fruit of multiple partners.” James Fu, General Manager of Hannover Milano Fairs China Limited, remarked, “As the organizer, we tried every year to be innovative, in order to maximize the profit for both exhibitors and visitors. Market orientation, cooperation and strengthened communication are our lasting pursuit.”

CeMAT ASIA 2012 has again achieved a historical high in regard to its scale. Well-known exhibitors from home and abroad have reserved large booths; a number of concurrent activities will be organized; and all exhibition sectors will offer new highlights.

As early as May 24, Industrial Truck Institution of China Construction Machinery Association and Hannover Milano Fairs Shanghai Ltd have organized a meeting which gathered 30 famous forklift enterprises for a discussion concerning forklift industry. The host and attendees of the event offered ideas and advices regarding the forklift market and the presentation of forklift exhibition. The successful staging and the outcome of the meeting is sure to better adapt CeMAT ASIA 2012 to the market demands of forklift enterprises, and serve and improve the forklift market in a comprehensive way. The forklift sector of CeMAT ASIA 2012 has attracted a great many domestic brands, such as Heli, Dalian Forklift., Crown, Vita-Wheel, Clark, KION Baoli, Shantui, E-p, Ruyi, Dalong, PIONEER will all show their latest technologies and products in Hall W1. Outside Hall W1, there will also be a debut of “Forklift Show”, which rather than assuming the monotone methodology of static displaying, will offer greater space for exhibitors to display the elevation, flexibility, safety and ergonomics of their products. The visitors may participate in “test drive” and other interactive activities, which will reward them with an immediate understanding of the brands.

Hall W2 affords a host of storage solutions. All three top Japanese storage enterprises, Daifuku, Murata and Okamura, which have hardly joined in such exhibitions before, will be present this time, having reserved large booths. It only embodies the leadership of CeMAT ASIA in the industry. Besides, SWISSLOG, BMHRI, New Trend, and Taiyuan Gangyu have also joined in CeMAT ASIA 2012 to share successful cases. In the past two years, with the slowing down of domestic economic growth, enterprises have paid increasing attention to efficiency and rational allocation of resources. The sector is designated to offer optimized solutions for improvement of operation efficiency and resource allocation, and the maximization of profit of the enterprises.

Hall W3 will deliver super-large exhibitions for transports and lifting facilities. In terms of transport, Damon has reserved a 300-square-meter booth, as well as Interroll of 120 square meters , and HOUNG FUN of 260 square meters. These large booths will allow enterprises a greater space to present products and innovations. In regard to lifting facilities, BMHRI will offer a display of new ideas, new technologies and new products.