Challenges, Optimism and Opportunities

Source：Ringier Release Date：2011-07-13 877

Food & Beverage

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Insights from interpack, Part Ⅱ OPTIMISM ran high at the recent interpack this May in Düsseldorf, as the shaky global economy seemed to stabilise and business in emerging markets offset performance in traditional markets in Europe and North America. Exhibitors who are active in Asia spoke about their latest products, how both challenges and opportunities were to be had during global financial crisis, and their prospects in the region going forward.

Michael Prasz, Area Sales Manager, Aasted We have been active in the China market for 25 years during which we have served the chocolate and bakery technology needs of international groups, such as Kraft and Mars, and local companies like Gardenia of Hong Kong. We offer higher end, sophisticated technology that of course requires greater investment, which most domestic companies in China are not prepared to make. One example is an extruder-depositor for four different types of cookies - in other words, a single machine can handle four types of dough.

Little by little, however, we have seen improvement in the way companies in China operate and, of course, in the growth in demand for better-quality chocolates, biscuits and baked goods amongst Chinese consumers. With our agent in China, Jebsen Industrial, we are able to help such customers develop products that meet the consumer preferences. They can make samples with our R&D assistance and can make informed decisions on what products to launch in the market. Such developments have been helped by the presence of branded premixes for the bakery sector, and the use of better quality ingredients for chocolates. So, the way I see it, we can only improve growth in China - and we need to be there.

Aasted
T: +45 4434 8000     F: +45 4434 8080
W: www.aasted.eu    FPE325
Jebsen Industrial
T: +86 10 8519 8688      E: indenquiry@jebsen.com
W: www.jebsenindustrial.com

Volker Spiesmacher, Marketing and Sales Director, Bericap We're very pleased with the result of this year's interpack. Most of the visitors came from Europe, but there were also many visitors from South America, Asia and India - the regions in which we also have production sites of our plastic closures.

As well as weight and cost saving with lighter closures, one central, strategically important topic for many companies was the conservation of so-called "non-renewable resources" and the reduction of the greenhouse effect. So, visitors from all continents showed an interest in our weight-saving closure and threaded neck solutions for PCO 1881 and our newly developed 26mm closure series specifically for edible oil, which saves on raw materials and fulfils the broadest range of marketing requirements, was also received with interest.

BERICAP Asia Pte Ltd
T: +65 62 22 76 66 Email: info.singapore@bericap.com
Web: www.bericap.com FPE222

Jean-Marc Passemard, Sales Promotion & Press Relations Manager, CermexAir Jordan XIII 13 Kid

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