Champion Petfoods bundles pet food with cups, pail

LEADING dry pet food supplier Champion Petfoods is giving away free measuring cups and storage containers along with its products.

The campaign has boosted sales by no less than 35% in Greece, one of the first countries that launched the promotion, according to Champion Petfoods Europe sales manager Fabrizio Spena. 

Champion Petfoods has partnered with RPC Superfos for the containers used for the promotion. The measuring cups, which are available for picking on store shelves, utilize the RingLock and UniPak pots from RPC Superfos. The storage containers, meanwhile, use the Hobbock pails. This container is offered as a loyalty gift to dog owners who buy 13kg dry pet food of one of the two brands, Acana or Orijen.    

All RPC Superfos containers are injection-molded in polypropylene. The Hobbock pails have in-mold labelling that creates a high visual impact. 

Canada-based Champion Petfoods uses fresh regional ingredients to produce biologically appropriate pet food with low carbohydrate yet high meat and fresh meat content. It emphasised production and decoration expertise and logistics capability in choosing RPC Superfos for the packaging requirements of its promotion.  

According to Mr. Spena, “Our pet food is available in 70 countries around the world and of these, about 30 are in Europe. We solely distribute our products through pet speciality shops and we wanted to offer consistent promotional items to our distributors regardless of geography. This is why we very much appreciate that RPC Superfos can not only produce beautiful pails and measuring cups, but can also handle the logistics for us across Europe.”