The Cheesecake Factory now in Dubai Mall

DUBAI – The Cheesecake Factory, a leading casual dining restaurant in the U.S., made its international debut at The Dubai Mall, under a license agreement with Alshaya Trading Co, WLL in mid-August. This opening marks the first location for the brand outside of the United States. The restaurant, occupying 13,851 square feet with 300 seats, is located opposite the Dubai Aquarium and is open daily for lunch and dinner.

“For nearly 35 years, The Cheesecake Factory has been the benchmark for menu innovation, food quality, ambiance and hospitality. Our reputation and brand awareness are far-reaching, and we look forward to the expansion of The Cheesecake Factory throughout the Middle East and globally. The restaurant in the Dubai Mall is in a premier location with a view of the Aquarium that is quite impressive,” said David Overton, chairman and chief executive officer of The Cheesecake Factory Incorporated.

NASDAQ-listed (CAKE) The Cheesecake Factory Incorporated created the upscale casual dining segment in 1978 with the introduction of its namesake concept. The company operates 173 full-service, casual dining restaurants throughout the U.S., including 158 restaurants under The Cheesecake Factory mark and two bakery production facilities in Calabasas Hills, California and Rocky Mount, North Carolina that produce over 70 varieties of quality cheesecakes and other baked products.

“In keeping with our high standards, menu items will be made in-house, to order, using only the freshest of ingredients. The menu will also offer our full line of award-winning desserts, including over 30 varieties of cheesecakes and other baked desserts made by our bakery production facilities in the U.S. to ensure quality and consistency. Guests will experience fantastic food served in an upscale ambiance within a casual setting,” Mr Overton said.

Alshaya’s exclusive licensing agreement with The Cheesecake Factory provides for the development of its restaurants across the United Arab Emirates, Kuwait, Bahrain, Qatar and the Kingdom of Saudi Arabia. The agreement also gives Alshaya the opportunity to expand The Cheesecake Factory into its other operating markets in the Middle East and North Africa, Russia, Turkey and Europe.

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