The Cheesecake Factory opens in Kuwait

Award-winning casual dining restaurant in the United States, The Cheesecake Factory has made its much-anticipated debut in Kuwait.

For nearly 35 years, the restaurant has been known for menu innovation, food quality, ambiance and hospitality. Our menu features more than 200 selections and in keeping with our high standards, menu items will be made in-house, to order, using only the freshest of ingredients, according to David Overton, the company’s chairman and CEO.

In photo: The official ribbon cutting ceremony is hosted by David Overton, chairman and CEO of The Cheesecake Factory Incorporated and Mohammed Alshaya, executive chairman, M.H. Alshaya. (photo ? Business Wire)

The opening of the restaurant in Kuwait follows on the brand’s successful Middle East launch in Dubai this August and continues its planned expansion across the Middle East with M.H. Alshaya, a leading international retail franchise operator in the region. The restaurant, occupying 13,160 square feet with 475 seats, is located at The Avenues. Guests can enjoy the dining experience Sunday through Wednesday 11.00 a.m. to 11.00 p.m., Thursdays and Fridays 11.00 a.m. to 12.00 midnight and Saturdays 10.00 a.m. till 11.00 p.m.

“The Cheesecake Factory’s arrival in the Gulf has been overwhelmingly positive, reflecting our great potential in the region and affirming our decision to expand into the Middle East as part of our global expansion. Our reputation and brand awareness are far-reaching, and we are delighted to be growing The Cheesecake Factory with Alshaya, which has a remarkable legacy of retail leadership,” said Mr Overton.

“The Cheesecake Factory has already made its mark in Dubai where guests have discovered the great food, wonderful service and inviting atmosphere that has made this restaurant renowned around the world. Now, in line with our objectives of introducing innovative new concepts and brands to consumers we are delighted to continue the expansion of this iconic brand into Kuwait. We look forward to welcoming guests to this beautiful new restaurant,” said Mohammed Alshaya, executive chairman of M.H. Alshaya Co.

The exclusive licensing agreement provides The Cheesecake Factory for its development across the United Arab Emirates, Kuwait, Bahrain, Qatar and the Kingdom of Saudi Arabia. It also gives M. Alshaya the opportunity to expand it into its other operating markets in the Middle East and North Africa, Russia, Turkey and Europe.

FUTSAL