Chinaplas: Haitian Intl presented largest all-electrical series

One of the world’s largest manufacturers of injection molding machines,Haitian International reported about 22,000 units sold and a turnover of about 6.3 billion RMB in 2012. Gross margin and net profit margin are on the same level as 2011 and again an operative cash inflow of more than RMB 1.2 milion was generated. For the year ended 31 December 2012, the Group achieved revenue of 9.8% to RMB 6,335.6 million. Considering significant losses in the Asian machinery industry, again Haitian International emerges as the clear winner. Efficient production concepts, new innovative machine series introductionsand prudent capital managementled to an operating cash inflow (excluding change of restricted cash) of about RMB 1.2 million, representing an increase of 204.3% year-on-year.

Although impacted by the industry-wide downturn at the end of 2011 and experiencing a tough start at the beginning of the year, the market leader achieved good progress in improving its gross profit margin to 30.5% (1H 2012: 29.8%) and net profit margin to 15.6% (15.7% in 2011) in the second half of 2012. The continuing precarious domestic marketand a wait-and-see attitude due to the political changes held back capital spending by Chinese molders.

The export market result is more or less on the same level as 2011 but due to the introduction a  new second machine generations Mars II, Venus II and Jupiter II in the second half of 2012, the company has moved ahead with its commitment to offer  innovative technology at an affordable price. "This stabilized our export business. Thanks to strong business in middle and large clamping forces and with the all-electric Venus Series in the smaller clamping forces, we maintained our sales levels,” explains Mr. Zhang Jianming, Executive Director and CEO of Haitian International.

With about 73,000 sold units since introduction and an internal share of 75%, the energy saving Haitan Mars Series is still the Group’s bestseller. But the all-electric Zhafir Venus Serieshas achieved a welcome growth of over 14%, with 800 sold machines. The new generation of the two-platen Jupiter Series convinced the customers especially in the bigger clamping forces from 1,200 tons on and recorded an 11% increase in sales with about 273 million RMB.

At this year's Chinaplas, Haitian International aimed to set new standards with regard to efficient production and quantity costs by holding the  world premiere of the largest all-electrical Venus II Series with 5,500 kN and the second generation of Jupiter II Series. However, it is not the machines themselves that are in the spotlight, but rather their sustainable appeal, which Haitian International, delivers through the combination of targeted improvements andAir Max Shox 2018