Chr. Hansen opens colour centre in Shanghai

CHINESE consumers are becoming more particular about food quality and safety, and the use of synthetic additives is a growing concern. For this reason, Chr. Hansen saw it was time to establish a centre that will respond fast to the natural colour requirements of its customers there. Its new office and a global expertise centre in the Changning district of Shanghai, were launched on 26 March.

Nicolai Prytz, Danish consul general, Haiming Zhu, Chr. Hansen general manager, China, and Sten Estrup, Group vice president, Asia Pacific at the ribbon cutting ceremonies of the company’s new expertise centre in Shanghai

Sten Estrup , Chr. Hansen group vice president, Asia Pacific, and country manager, China, Haiming Zhu, joined Mr Prytz at the launch.

“Our vision of improving food and health fits very well with the market trends in China, as does our Nature’s no. 1 strategy that accentuates the importance of natural solutions in all our business areas. The new Shanghai Global Expertise Centre will enable us to provide an even better service and inspiration to our valued Chinese customers,” said Mr Estrup. “Our ambition is to be faster and have strong local capabilities to offer solutions with a Chinese twist.”