Chr. Hansen opens colour centre in Shanghai

CHINESE consumers are becoming more particular about food quality and safety, and the use of synthetic additives is a growing concern. For this reason, Chr. Hansen saw it timely to set up a centre that will respond quickly to the natural colour requirements of its customers there. Its new office and a global expertise centre in the Changning district of Shanghai, were launched in March.

“The new Shanghai Global Expertise Centre will enable us to provide an even better service and inspiration to our valued Chinese customers,” said Sten Estrup, group vice president, Asia Pacific. “Our ambition is to be faster and have strong local capabilities to offer solutions with a Chinese twist.”