Chr. Hansen upgrades colours, services

Source：Chr. Hansen Release Date：2013-05-02 302

Food & Beverage

To support F&B customers making the switch to this next generation natural colours, Chr. Hansen is stepping up its efforts in the colouring foodstuffs segment

According to food and ingredients industry market data provider RTS Resource, the global market for colouring foodstuffs currently uses 29,412 tonnes by volume, growing rapidly at a rate of 8.6% per year. Colouring foodstuffs are food ingredients with colouring properties that may be added to food and beverages without declaring them as E-numbers. The ingredients are processed from edible, natural sources such as fruits and vegetables.

Due to the pervasive trend in health and naturalness, consumers across the globe are requesting foods with fewer and simpler ingredients. As a result the food and beverage industry’s demand for colouring foodstuffs is increasing. To better support food manufacturers take the leap to colouring foodstuffs, Chr. Hansen significantly steps up its efforts in this product segment.

A full palette of colours and services
“We have been offering colouring foodstuffs as part of our natural colours portfolio for years,” explains Business Development senior director Luc Ganivet who heads up Chr. Hansen’s colouring foodstuffs team. “But now, based on valuable customer feedback, we have expanded the popular FruitMax^? family of coloring foodstuffs, adding 10 new shades to the range. Our FruitMax^? assortment now offers approximately 100 visually enticing shades suitable for a variety of applications in the confectionery, ice cream, beverage, dairy and fruit preparation industries.”

“Moreover, we have revitalised our organisational, technical and regulatory framework surrounding the FruitMax^? solutions,” Mr Ganivet explains. “Customers will benefit from a specialised colouring foodstuffs team ensuring skilled full-service support, including formulation and application expertise, and regulatory guidance. Chr. Hansen’s colouring foodstuffs competencies are rooted in our natural colours “Global Expertise Centre” in Montpellier, France, and we support the important German coloring foodstuffs market out of our recently upgraded “Industry Technology Centre” in Nienburg, Germany.”

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