Clariant launches ColorForward 2015

Clariant has released its 9th color forecasting guide for the plastics industry – ColorForward? 2015. The acclaimed annual tool from Clariant’s ColorWorks? defines the trends that will attract people’s attention and pave the hue palette for 2015. It is uniquely designed to offer the sector’s designers and manufacturers a head-start on using the power of color to influence and guide consumer purchasing decisions.

ColorForward color predictions are based on intensive research of the most influential societal trends around the world. The creative process includes in-depth presentations from ColorWorks centers all over the world, where regional trends and influences are explored. Experts from the world’s major trend-watching organizations, and color experts from diverse creative industries contribute to the process.

For ColorForward 2015, color, design, marketing and polymer experts, representing multiple disciplines from all over the world, came together at Clariant’s new ColorWorks center in West-Chicago, IL, USA to identify the trends and to develop colors that best reflect each trend. The palette selected for 2015 is inspired by four societal trends expected to have the most influential global impact in the near future: Tune In Space Out; Live2Live; Redefining Eden; and Raw.

To learn more about ColorForward, visit www.colorworks.clariant.com. Clariant also offers seminars at its four ColorWorks locations as well as at selected conferences and at customer sites.