Clariant opens Consumer Care Competence Center in Singapore

Clariant opened its Consumer Care Competence Center under its Business Unit Industrial & Consumer Specialties (ICS) to be located in Singapore at The Synergy, 1 International Business Park.

The new Consumer Care Center will be connected to a worldwide network of marketing, application and technology experts who can provide unique ideas and solutions to solve customers unmet needs in the region. The opening ceremony inaugurated the application laboratory, a unique approach to interact with customers in Personal & Home Care to develop claim for tomorrow’s megatrends in Asia Pacific.

"The launch of our Competence Center for the personal care and home care market is another big step forward in building closer collaboration with our customers in the region. It also demonstrates our full commitment to pursuing innovation excellence through local capability," according to Francois Bleger, Regional Head of Clariant South East Asia and Pacific.

Clariant's customers, partners and members of the media were invited to take part in the opening ceremony to witness how customer needs for formulations as well as sensorial testing for finished products could be translated into inspiring and substantiated solutions, providing high quality services with scientific proof of highest standards.

The guided tour of the Competence Center not only provided a better understanding on our formulation capabilities but also let the customers experience Clariant’s capabilities on Sensorial Evaluations. Feel the Hair, Feel the Skin, Feel the Fabric and Feel Secured are the themes highlighted at the opening. Visitors also had the chance to experience a unique journey through senses by a live and interactive gallery walk.