Clariant releases 2015 color trends

Clariant has released ColorForward Interiors 2015, the second annual color forecasting guide for producers of textile yarn and filaments, and designers and manufacturers of textiles, upholstery and carpeting. This unique creative tool from Clariant ColorWorks defines four trends that can be expected to attract consumer attention in the next few years and creates a color palette that can help marketers tap into the emotions behind those cultural currents. 

ColorForward Interiors is derived from Clariant’s groundbreaking ColorForward program, now in its ninth year. ColorForward springs from the minds and experience of color, design, marketing and polymer experts, representing multiple creative industries from all over the world. ColorForward Interiors is produced in collaboration with the Clariant Masterbatches Textile Group and expands the platform to provide additional relevance to the fiber and yarn industry. 

ColorForward Interiors 2015 presents a palette of 40 colors, ten for each of four societal trends expected to influence consumers around the world. Each color is presented in polyamide or polypropylene fibers that are formed into pompons and stored in a presentation box that is decorated with illustrations representing the four trend themes. The pompons can be rearranged inside the box to create hundreds of combinations using strong, bright colors with complementary and contrasting neutrals and mid-tones. 

The four societal trends presented in ColorForward Interiors 2015 include:

Tune In Space Out

The colors that represent this theme are both other-worldly, including shades of orange and red representing the wind-blown sands of Mars, deep-space black, life-sustaining watery greens and blues and calming grays.

Live2Live

Playful, almost whimsical colors were selected to capture their spirit. Bright yellow and optimistic blues are matched with grayish green and warm reds and arrayed against a clean white background like a blank sheet of paper waiting to have the future written upon it.

Redefining Eden

Barriers are breaking down in the world of color as well, as masculine blues soften, delicate pinks become unconventionally warm and neutral beige and gray/purple hues fill in the middle ground.

Raw

Blood red and a bright blue representing the life-giving element of oxygen are superimposed in this palette on top of earthy, primal colors like a vegetal green and mud brown, as well as mid-tones of light gray and darker slate.