Clariant releases color forecast for 2016

Clariant has released ColorForward Interiors 2016, the third annual trend and color forecasting guide for the fiber and textile market. This year's edition has been expanded to reach a wider range of textile yarn and filament producers, including those serving the carpeting, upholstery, automotive, and interior decoration sectors. This unique creative tool from Clariant ColorWorks defines four trends that can be expected to attract consumer attention in the next few years and creates a color palette that can help marketers tap into the emotions behind those cultural currents.

 

For the first time, the ColorForward Interiors portfolio includes not only pompons made of polypropylene (PP) and polyamide (PA) fibers, but also “wrap cards” with polyester fiber samples. The polyester fibers are produced as air-textured yarn (ATY), which is also commonly known by the old DuPont trademark, Taslan. ATY yarn is commonly used in the automotive industry and also in furniture upholstery and clothing. The pompons are made from bulk continuous filaments (BCF) to create a texture that is favored for carpeting made in Europe, the Middle East and North America. All fibers in ColorForwardInteriors 2016 are dope dyed or spin dyed using Clariant masterbatches (color concentrates) to impart color to the yarn.

 

 

ColorForward Interiors is derived from Clariant’s groundbreaking ColorForward program, now celebrating its 10-year anniversary. ColorForward springs from the minds and experience of color, design, marketing and polymer experts, representing multiple creative industries from all over the world. Each edition presents four global societal trends that can be expected to influence consumer behavior. The international team then selects different colors or color combinations that evoke an emotional response related to each trend.