Clean beauty drives change in ASEAN organic cosmetics market

ASEAN's organic cosmetics market is undergoing a transformation driven by the increasing demand for clean beauty products. Consumers in the region are gravitating towards cosmetics that are organic and adhere to principles of transparency, safety, and sustainability, confirms Future Market Insights, Inc. (FMI).

In its report, the ASEAN organic cosmetics market size will likely exceed USD5,605.4 million in 2023 and attain a valuation of USD9,484.4 million by 2033 (CAGR of 5.2% from 2023 to 2033).

Clean beauty is no longer a niche trend, and as such, larger cosmetic corporations have either entered the market or are acquiring smaller, clean beauty brands. Clean beauty products are now more widely available in central retail locations, increasing their accessibility to more customers. This trend will largely influence the ASEAN organic cosmetics market growth in the coming years.

Eco-friendly and sustainable packaging materials are more widely used for beauty products in the ASEAN organic cosmetics market. Customers who care about the environment are said to look for goods with packaging that minimises waste and have little environmental impact. Brands that prioritise sustainable packaging also demonstrate a commitment to ethical and environmentally beneficial behaviour.

Some ASEAN-based organic cosmetics companies provide customisation and personalisation options. Customers may now customise items to suit their unique skin types, problems, and preferences. This strategy appeals to people looking for customised skincare solutions while also improving the entire consumer experience. Personalised products also encourage brand loyalty by establishing a feeling of exclusivity and engagement.

Takeaways from the ASEAN Organic Cosmetics Market Report

• In 2018, the market size is at US$ 4,366.9 million.
• In 2022, the market size stood at US$ 5,308.1 million.
• Skin care segment acquired 28.30% of the ASEAN organic cosmetics market shares in 2023.
• Departmental stores captured 26.70% of the ASEAN organic cosmetics market shares in 2023.
• Thailand acquired 29.0% of the ASEAN organic cosmetics market shares in 2023.
• Indonesia captured nearly 17.8% of the ASEAN organic cosmetics market shares in 2023.

• Malaysia gained 15.4% of the ASEAN organic cosmetics market shares in 2023.

  
  

  The FMI report also lists the key companies in the ASEAN organic cosmetics market:
  
• Innisfree
• The Body Shop (owned by Natura &Co)
• Burt's Bees (owned by The Clorox Company)
• Human Nature
• Hada Labo (Rohto Pharmaceutical Co., Ltd.)
• Sukin (BWx Limited)
• Neal's Yard Remedies (Neal's Yard Remedies Ltd.)
• Dr. Organic (Dr. Organic Ltd.)
• Tata Harper (Tata Harper Skincare, LLC)
• Melvita (L'Occitane Group)

The author of this FMI report is Sneha Varghese (Senior Consultant, Consumer Products & Goods) who has 6+ years of experience in the market research and consulting industry.