Cool Beans

WORTH more than $100 billion globally 1 ,coffee is one of the world’s best-loved beverages. In fact, over  500  billion cups of coffee are consumed worldwide  each  year 2 . Coffee’s consumer base is also continuing to  broaden, thanks in part to growing popularity in new markets such as China, but also by different varieties, such as iced coffee, becoming more mainstream. And although  launch  activity in iced  coffee continues to be dominated by Asia, which accounts for almost three-quarters of total iced  coffee  introductions, Europe now seems to be gaining ground with 16% of product launches 3  in 2011 and the US iced coffee  industry 4 is now second only to Japan in size and continues to expand.

“To keep pace with this dynamic industry and develop the  good tasting RTD or iced coffee beverages the market demands, drinks producers are looking for exciting ingredients that help impart the rich, authentic coffee flavour consumers desire,” says Douglas Rash, VP – Global Sales at Treatt,  the global independent flavour ingredient specialist.

Mr Rash explains that Treat is well placed to help manufacturers achieve these aims. “Coffee  Treattarome  Full  Roast 9780 and Coffee Treattarome Mellow 9781 are two key ingredients in Treatt’s coffee range. They have been developed to deliver an authentic roasted bean flavour at a cost-effective price,”he says.

Both these coffee ingredients are distilled from Arabica coffee beans. Each product is FTNF (From The Named Food) and  has  been  formulated  using Treatt’s proprietary  manufacturing  technology which ensures maximum flavour extraction.