in-cosmetics Asia 2013: Experiencing innovative products at Innovation Zone

As the official research partner at in-cosmetics Asia 2013, Beauty analysts from the Mintel team will demonstrate hand-picked finished products along with interactive demonstrations twice a day during the show.  

Segmentation is King – Inside the minds of the different generations of beauty consumers

Beauty and personal care brands are increasingly refining their target consumer groups to opposite ends of the age spectrum: teens/tweens and seniors. Both groups have distinct needs and concerns, offering prime real estate for manufacturers prepared to segment their products and marketing.

Vivienne Rudd, Mintel’s Director of Global Insight, Beauty & Personal Care will review of manufacturers’ formulations, packaging and marketing efforts as they reach out to specific subsets of consumers with individualised products and services. This presentation will address consumer insights and identify white space opportunities, product innovation and category trends relevant to different age groups.

Tuesday 29th October 2013,  12:00 – 12:30, Marketing Trends Theatre

 
Oils, BB, Scalp Treatments – What’s Hot and What’s Next in Haircare

Haircare has become an exciting space for NPD. Manufacturers are trying to convince consumers that they should adopt a haircare regimen to match their skincare regimen, and they’re doing this by using a new lexicon, learning from other categories and extending formats into new segments.
Vivienne Rudd, Mintel’s Director of Global Insight, Beauty & Personal Care will review innovation and trends in the global haircare space. This presentation will spotlight the messages, ingredients and ideas that are setting the trends.

Wednesday 30th October 2013,  12:00 – 12:30, Marketing Trends Theatre

 
Play with and test the latest cosmetic products: Innovation & Trends targeted at different age groups

From teens/tweens to seniors, join Mintel for a journey around the world of innovation in beauty & personal care targeted at different age groups. Visors are welcome to join Mintel's ever popular interactive product demonstrations in the Innovation Zone. Focus will be innovative skincare, haircare and colour cosmetics from around the globe, targeted at different age groups.

Tuesday 29th – Thursday 31st October 2013, 11:00-11:30 and 15:00-15:30, Innovation Zone
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