in-cosmetics Asia 2014:Experiencing innovative products at Innovation Zone

Sourcing new ingredients can be a lengthy process, which is why a visit to the Innovation Zone is highly recommended. You will be able to locate cutting-edge innovations from a variety of market segments include skincare, suncare, haircare, perfumes and fragrances, toiletries and decoratives all key to driving product development.

Exhibitors displaying their new ingredients on the Innovation Zone this year include Ashland, BASF, Bioland, BST, CLR, Croda, Crodarom, DSM, Evonik, Gattefosse, H&A Pharmachem, Hock Chemie, Ichimaru Pharcos, Induchem, Lipoid Kosmetik, Lipotec, Lucas Meyer, Merck, Mibelle, Naturex, Nusil Technology, Rahn, Setalg, Shanghai Oli, Sharon Labs, Silab, Solabia, Technature, Uniproma and Vivimed.

The Zone will also feature exclusive formulations to touch, test and evaluate along with finished product displays by market research agency Mintel complete with live demonstrations and technical analysis.

Plus, on 5 November at 14:00 the Innovation Zone Best Ingredient Award winners will be announced on the Innovation Zone  - all visitors and exhibitors are invited to join the celebrations!

As the official research partner at in-cosmetics Asia 2014, Mintel's beauty analysts will give interactive demonstrations using hand-picked finished products, targeting sectors in the personal care industry.

Protection – Shielding against the Impact of Pollution, Stress and UV

Consumers are aware of the damages certain aspects of lifestyle can have on the skin and brands are catering to this concern. Modern life and its increasing urbanisation is therefore increasingly impacting the facial skincare category. Air-conditioned environments, high-altitude conditions and a rise in pollution have all driven commercial and product innovation with new related terms, ingredients and approaches now seen. Join Emmanuelle Moeglin, Global Fragrance & Personal Care Analyst for a review of this exciting area of the market and the opportunities it provides.
Tuesday 4th November, 12:00-12:45, Marketing Trends Theatre

Customisation – the crave for ultra-personalised beauty

Customisation is driven by the consumer demand for products that respond to individual needs and lifestyle. This presentation will review the latest products and retail concepts designed to obtain tailored results in skincare, haircare, colour cosmetics, fragrance and packaging. Global Fragrance & Personal Care Analyst Emmanuelle Moeglin will demonstrate how customisation will continue to evolve towards an ultra-personalised regimen and highlight the opportunities this provides.
Wednesday 5th November, 12:00-12:45, Marketing Trends Theatre

Interactive Product Demonstrations: Protection – Shielding against the Impact of Pollution, Stress and UV

A must for all visitors, join Mintel for our ever popular interactive product demonstrations in the Innovation Zone. This year, the focus will be on innovative beauty & personal care launches that promise to protect the skin from the impact of pollution, stress and UV light.

11:00-11:30 and 15:00-15:30 daily, Innovation Zone

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