in-cosmetics Asia 2015 to open in November

THE exhibition will take place at the Bangkok International Trade and Exhibition Centre (BITEC). More than 400 exhibitors will be on show, displaying innovative, new ingredients that can help cosmetic businesses take advantage of the latest trends.

Sarah Gibson, Exhibition Director of in-cosmetics Asia, said, ““The personal care industry has a lot of work to do in order to educate the market, but the recent adoption of western brands and new industry standards in the region are signs that consumers are beginning to demand natural and organic products. We believe that this is a huge growth area and that’s why we have decided to make it the focus of this year’s in-cosmetics Asia event.”

As cosmetics continue to make inroads into department stores, pharmacies and beauty retailers across Asia, there is clearly positive news on the horizon. Nonetheless, with hundreds of brands, from across the globe, fighting for shelf space in stores, brands and manufacturers must ensure that they have their fingers on the pulse when it comes to the latest ingredients, trends, threats and regulations influencing the Asian market.

in-cosmetics Asia provides the perfect opportunity for buyers to see all the major players, as well as the most innovative start-up businesses, in one place and at one time. The 2015 instalment of the industry-leading event will be a veritable melting pot of ingredients, raw materials, ideas and inspiration for buyers all looking to add that crucial point of difference to their product ranges.