Cosmoprof Asia 2012: Towards renewed success

HONG KONG -- Cosmoprof Asia, the most important event in the Asia-Pacific dedicated to the beauty industry, will open its 17th edition at the Hong Kong Convention and Exhibition Centre from the 14 to 16 November 2012.

This event provides a global meeting place and networking platform and its steady growth over the years is evidence of its indisputable influence in the sector.
The 2011 edition saw record numbers: an exhibition area of 68,000 square meters (+18% on 2010), 1,780 exhibitors from 42 countries and regions (+9% on 2010), 477 companies taking part for their first time and total visitor attendance of 48,503, (+8% on 2010) with 30,000 international visitors (+14% on the previous year).

Positive chorus from participants
Surveys conducted amongst exhibitors and visitors confirmed a positive mood:

On the visitor side, 76% of respondents stated that their main purpose for visiting is to source new products and 85% achieved to “Collect market information”. Nearly 90% of respondents would recommend Cosmoprof Asia to others.
On the exhibitor side, 71% of the respondents found new buyers while 84% consolidated contacts with buyers and business partners’. It translated into two-thirds of the respondents having intention to return to Cosmoprof Asia in 2012.

Amongst the highlights to be expected or recurring with anticipated success in this year’s edition:

Beauty Salon sector will be expanded to Grand Hall Strong rebookings since during the show has convinced the organisers to create additional space for expansion. On top of the 480 beauty salon exhibitors seen in 2011, larger exhibiting companies will be accommodated through the addition of the Grand Hall in 2012.

Truely international participation Many pavilion organisers have already confirmed their participation in Cosmoprof Asia 2012: Australia, Belgium, Mainland China, France, Germany, Hong Kong, Israel, Italy, Japan, Korea, Pakistan, Poland, Singapore, Spain, Switzerland, Taiwan, Thailand, Turkey, UK and USA. The Korean pavilion in particular will expand further with the Korea International Trade Association (KITA) and Korea Cosmetic Industry Cooperative both adding pavilions.

No other event in the Asia-Pacific brings together as large an international gathering.
International Buyers programme To open up new business opportunities, the five-year old “International Buyers Programme” offers exclusive opportunities to forge new strategic alliances in all sectors that make up the beauty value chain.

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