COSRX shares journey to success in beauty industry

Skin care brand COSRX attended the "Embrace Asian Experience, Vietnamese Brands Go Global" as a distinguished guest of the organiser, Amazon Global Selling & Vietnam E-commerce and Digital Economy Agency – Ministry of Industry and Trade.

The event held in Hanoi on June 7 and in Ho Chi Minh City on June 9, showcased Vietnamese small and medium-sized enterprises and their potential to thrive in the global market. It featured a Cross-Border E-Commerce (CBEC) conference where the latest insights and information about the e-commerce export industry were shared. The event also highlighted the achievements of successful Amazon selling partners from Korea, Singapore, and Vietnam.

As guest, COSRX through its Chief Growth Officer, Ms. Hyeyoung Lee, delivered a speech titled, "How cross-border e-commerce propelled COSRX as a dominant force into the global beauty industry." Ms. Lee shared insights on the brand's remarkable success as the 2023 TOP Brand Seller on Amazon during the event's "Successful Seller Sharing" section. Her presentation emphasised the pivotal role of CBEC in COSRX's international growth and industry dominance.

Ms. Hyeyoung Lee explained, "In 2018, we launched COSRX on Amazon as an integrated marketing channel targeting the United States. With the onset of the COVID-19 pandemic, we noticed a surge of online activity which prompted us to recognize the immense potential of Amazon as a customer-friendly search engine for accessing our products. Consequently, we developed new Amazon strategies that focused on analyzing customer reviews to extract keywords that could be used to improve digital content such as product detail pages and ads. This fine-tuned our ability to target consumers and enabled us to better communicate our products' unique selling points thereby expanding our marketplace presence.

Ms. Lee shared that in 2022 alone, COSRX experienced success with an average growth of +266% in overall sales and +105% with hero products. In addition, the Advanced Snail 96 Mucin Power Essence secured the position of "#1 Best Seller" in Amazon's Facial Serums category, surpassing numerous renowned skincare brands and solidifying COSRX's leadership in the industry. The essence's exceptional performance during the latest Black Friday & Cyber Monday (BFCM) promotion, where it outperformed other best-selling beauty products, further reaffirmed COSRX's global accomplishments.

COSRX's participation in the "Embrace Asian Experience, Vietnamese Brands Go Global" event at CBEC marks a significant milestone in the brand's journey towards global success. With a steadfast commitment to providing effective skincare solutions and leveraging CBEC opportunities, COSRX continues to solidify its position as a global leader in the beauty industry.

Meanwhile, the brand's global reach extends to over 146 countries, with the brand already present on various Amazon marketplaces, including the United States, the United Kingdom, and Germany. In 2023, COSRX plans to expand into additional marketplaces, demonstrating its commitment to meeting the rising global demand for its exceptional skincare products.