Coty Continues Its Partnership Agreement For Ocean Protection

Today, the ocean covers 72% of the surface of the Earth, but only 1% is protected. National Geographic, through the Pristine Seas Project, seeks to protect some of the last pristine spots of the oceans and to create marine protected areas.

Coty Inc. has renewed its partnership agreement for the Pristine Seas program between the National Geographic Society and Davidoff Cool Water. According to the company, this follows
National Geographic Society's successful expedition to the Pitcairn Islands (UK territory) in the Pacific Ocean. Davidoff Cool Water in-store animations and digital actions support the campaign.

In 2012, the partnership kicked off with an expedition to the Pitcairn Islands in the Pacific Ocean. It was the first expedition conducted in the frame of the National Geographic and Davidoff Cool Water partnership. Dr. Enric Sala, a marine ecologist and National Geographic Explorer-in-Residence, led the expedition. 384 dives were conducted in the Pitcairn Islands waters, for a total of 450 person-hours underwater. 40,210 fishes, 14,500 algae and 6300 coral colonies were counted and measured.