Coty has formed Coty Distribution Emirates LLC. together with UAE-based luxury goods distributors, Chalhoub Group and Jashanmal,
The new joint venture will strengthen Coty's business in the United Arab Emirates. This will allow Coty to expand its go-to market capabilities in the UAE and provide consumers in the region with even greater access to Coty's brand portfolio. The new entity will also allow Coty to consolidate the distribution of its products and ensure a cohesive marketing strategy throughout this key market.
"The United Arab Emirates has enjoyed steady growth over the past decade and is a key emerging market for Coty and the beauty industry," said Mr. Michele Scannavini, CEO of Coty Inc. "Both Chalhoub and Jashanmal have proven to be exceptional partners to Coty in the Middle East and through our new joint venture, we look forward to further growing our business in this important market."
"We are very pleased to extend our long term relationship with Coty, a partnership which has benefited both of our businesses greatly," said Patrick Chalhoub, CEO of Chalhoub Group. "We are confident that through this joint venture we will reinforce our collaboration while answering to the market and consumer needs in the region."
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Coty strengthens business in UAE
Source:Beauty Packaging Release Date:2013-12-27 325
Personal Care
Coty has formed Coty Distribution Emirates LLC. together with UAE-based luxury goods distributors to strengthen its business in the United Arab Emirates.
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