Coty unveils revamped flagship site

NEW YORK – Coty Inc. will launch a revamped Coty.com as the company’s flagship site, as well as a new employee Intranet called The House. Both sites will embody the company’s culture by showcasing its creative collaboration, creative innovation and creative leadership, the global beauty products manufacturer said.

“Coty is known for its creativity, and with the new digital presence of these two sites the breadth of that creativity will be displayed. Striking a balance between functionality, editorial content and gorgeous imagery, the new Coty.com reflects who we really are,” said Catherine Walsh, chief communications officer, Coty Inc. “As to our new Intranet, we built The House to encourage employees to connect and inspire each other.”

The new Coty.com features a fresh and modern design with a straightforward navigation, yet one that draws visitors in by highlighting content that is found in select sections of the site. Doing so helps keep visitors engaged, exploring all areas of creativity that Coty has to showcase. For those with a more specific mission, the search field easily directs visitors to specific content. It is an entirely new, best-in-class, editorially-driven website.

Flexible content modules make the design perfect for articles, videos and photography alike, which maximizes the brand-storytelling capabilities of the new flagship site, according to Coty. The new sites aim to make users, both internally and externally, feel like they are getting a glimpse into the world of Coty and to showcase not only its award-winning portfolio of brands, but also its amazing people.