Croda delivers efficacy-tested ingredients

A WIDE and diverse product range from Croda are being highlighted at this year's in-cosmetics Asia, as the personal care ingredients specialist sought to deliver solutions that are supported by proven efficacy testing. The objective of these ingredients is to deliver sustainable benefits, the company said, which meet these specific consumer demands:

Hair protective benefits An advanced polymer derived from essential amino acids-rich Pisum sativum (pea), CRODASONE? P, addresses the need for more hair protective products as more Asian consumers are using blow dryers and styling tools as part of their everyday routine. Due to its complex structure, this polymer offers proven protection against cuticle cracking caused by common hair styling practices,such as blow-drying, combing and styling. Studies have shown that the polymeric cross-links form a conditioning and protective network that can reduce thermal cracking by 49% in an aqueous spritz and 38% in a conditioner system -- making Crodasone P ideally suited to leave-on styling products and rinse-off applications.

Water- and wear-resistance OLEOCRAFT? polymers is a range of  oil structuring polyamides that can create films on the skin, lip and eyelash to provide water- and wear-resistance in color cosmetic and sun care applications. They are a group of low colour, low odour high performance thermoplastic solids, proven to form clear, thermo-reversible gels. The products cover a range of high to low polarity oils and can be used to create structures from eye-catching clear sticks and balms to sensorially-appealing sprayable gels and emulsions.

Cell renewal Skin scrubbing normally helps to remove dead skin cells to achieve radiance but it is very damaging to sensitive and fragile skin. Phytessence? Pink Pomelo EC is gentle and suitable for consumers with sensitive skin, thus making it perfect for use in natural face and body exfoliators, anti-fatigue tonics, regenerating and brightening creams and masks. This organic pink pomelo fruits extract (100% from natural origin, unpreserved and Ecocert certified) contains mainly AHA and Hesperidin, well-known for their regenerating and brightening properties. It can activate cell renewal to fight against dullness and attain radiance. 

Croda speciality ingredients services are available at stand M30, in-cosmetics Asia.