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TOP global supplier of metal packaging products Crown Holdings, Inc. (NYSE: CCK) has officially opened a second production line for two-piece aluminum beverage cans in Nong Khae, Thailand. The facility will be ready to churn out 250ml slim cans in September.
The addition of 250ml slim cans will allow beverage companies to offer consumers more choices in Thailand where the soft-drink market is rapidly increasing[1]. The country’s expanding urbanized consumer base is demanding smaller packaging to keep products affordable and attainable. [2] Slim-style cans respond to such demands and provide convenience, safety and environmental benefits.
“We have found that there is growing demand and increasing preference for beverages packaged in aluminum cans in Thailand,” said Jozef Salaerts, president of CROWN Asia Pacific. “With preference also growing for slimmer cans, the new line in Crown’s Nong Khae facility will support the market needs of our local and international customers.”
Slim cans are a powerful tool for beverage brands looking to refresh their packaging mix and brand image to attract younger and more active consumers. In addition to the sustainability and brand-building attributes of metal packaging, slim cans also offer health-conscious customers who wish to consume less and take in fewer calories a better drinking experience due to the smaller volume of beverage contained in each container.
With the launch of the new production line, the Nong Khae facility will support 250ml slim, 330ml sleek, 330ml standard, and 500ml regular aluminum cans. In addition to its beverage can facility, Crown also operates four food packaging plants in Thailand.
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[1] Bevtec Asia 2015 “Thailand’s drink market heats up as economy expands”: http://bevte
[2] Food & Beverage Packaging “Thai consumers want smaller packs” : http://www.f