Crown launches laser-etched tabs

Crown Beverage Packaging North America has introduced the Laser-Etched Tabs (LET) technology. This new product will give beverage brands another medium to display messages, in order to engage consumers and build brand loyalty. It is being offered to customers in the US and Canada.

Beverage tabs are prime real estate for images or messages that reinforce a brand’s identity or positioning. This proprietary process uses a focused laser to remove the top coating of the tab in the required design, either to expose the clear coating beneath or reveal a second colour of coating below. It is different from the technology provided to the company’s customers in Europe.

“At Crown, we are always exploring opportunities to help brands innovate with beverage packaging and more effectively engage consumers,” said Neill Mitchell, vice president, Marketing and Strategic Development at Crown Beverage Packaging North America. “Adding laser-etched tabs to our portfolio of services expands our customers’ messaging options and serves as a new vehicle to drive brand sales.”

LETs are compatible with all can sizes and types of beverage ends. Ideal for use with soft drinks, beer, and sports or energy drinks, LETs can be combined with Crown’s promotional ends, shaping, finishing and printing capabilities for added impact and engagement.

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