THE development of weight management products continues to soar as consumers wrestle with the problem of obesity.
Global sales of such products were valued at US$158 billion in 2014, according to Euromonitor. It also said that some 53% of consumers claim to be on a weight management program. It is no surprise that weight management is the second fastest-growing health trend in the food and beverage market.
In China, one in four is said to be overweight[1], while in the United States, 70% of all men aged over 20 are classed as overweight or obese[2].
In line with these trends, Arla Food Ingredients has released a new dairy solution that offers health benefits, including reduction of calories and addition of fiber to products like yoghurt.
The Nutrilac® LowCal comes in two formulations, one that has only whey protein, and the other with whey protein + prebiotic fiber. Both are suitable for low-fat stirred and drinking yoghurts, and as so manufacturers can consider:
- Rich in whey protein and just 36 calories per 100g of product – which qualifies for a ‘low in calories’ label claim, or
- Rich in whey protein and a minimum of 3g fiber per 100 calories – which qualifies for a ‘high in fiber’ label claim
Both formulations score high on taste, nutrition and levels of satiety. They create thick and creamy yoghurts without the need for added starches, and they pass the test for mouthfeel.
Says Kasia Kandulski Lindegaard, Marketing & Business Development Manager at Arla Foods Ingredients: “There is major potential in the breakfast category, as the consumption of yoghurt as a healthy breakfast rose by 7% between 2008 and 2014, Euromonitor figures show. But whatever the occasion, Nutrilac® LowCal offers a straightforward and profitable option for dairy companies who want to ride the weight management wave by creating products consumers will love.”
Arla Foods Ingredients will showcase both Nutrilac® LowCal solutions at the Food Ingredients Europe 2015 exhibition in Nord Villepinte, Paris from 1-3 December 2015. Visit the company at Stand 6F9.
[1] http://www.wantchinatimes.com/news-subclass-cnt.aspx?id=20150523000032&cid=1103
[2] http://www.worldobesity.org/aboutobesity/resources/obesity-data-portal/resources/ charts/2/
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