Cut cost on your tomato-based sauces, says Ulrick & Short

LEADING British owned clean label starch specialist, Ulrick & Short Ltd is planning to seize a slice of the global pizza market. The company is introducing the U&S Melody, a functional starch designed to enhance pizza-base sauces.

This new product is an easily-dispersed wheat-based ingredient. According to Ulrick & Short, it is a cost-cutting, non-GM ingredient that can help manufacturers increase profitability through improving the texture of tomato-based pulpy sauces, efficiently binding more water to improve the natural pulpiness of the tomato paste.

Added to a standard recipe base of tomatoes, garlic puree, salt, water and herbs, Melody will enrich the colour of the sauce as well as thickening it. It is a very cost effective both as a replacement ingredient and in its own right, Melody also supports a clean label declaration and helps to simplify labelling.

“Pizza manufacturers across all sectors, from chilled and frozen to restaurants and takeaways, are facing challenges from the increasing price of basic ingredients, so any solution that will improve the cost-effectiveness of the manufacturing process will be welcomed,” said Ulrick & Short director, Adrian Short.  

“The pizza market has grown in every geographical region over the last five years, from East and West Europe to the Middle East, Africa and Asia Pacific. This presents massive opportunities for us to work with new manufacturer partners, not just on Melody but also with our other ingredients that can help to improve texture and nutritional value with no detriment to taste and mouthfeel – but a positive impact on profitability.”

Ulrick & Short supplies household name food manufacturers across the world with clean label non-GM ingredients, and innovating across a diverse range of food industry sectors including bakery, meat, dairy, soups and sauces. The company has a team of dedicated sector specialists and food technologists based in Yorkshire and works hand in hand with customers to maximise value from product development.

Source: Euromonitor