CyberLink, Maybelline Taiwan debut makeup app

LEADING consumer multimedia software company CyberLink Corp. (5203.TW) and major global cosmetic brand Maybelline Taiwan has launched the Maybelline YouCam Makeup in Taiwan market.

 

The mobile application is a customized version of CyberLink’s YouCam Makeup app, which has achieved more than 5 million downloads in just five months. It will feature the Maybelline brand and CyberLink’s advanced face recognition technology with accurate facial mapping to apply true-to-life makeup on portraits. 

 

Presenting a unique and exciting marketing channel for beauty and cosmetic companies, the app can be used to reach a highly engaged audience. It can be adopted in promoting new products and increasing brand awareness to drive sales.

 

Specifically, the app can help create offline to online commerce as it allows consumers to scan product bar codes in-store and try products on their faces anytime and anywhere. Companies can present their entire product portfolio such as the full range of cosmetics, including eye liners, eye shadows, mascara, foundation, blush, and lip colors. After trying out the products, users can save and upload makeover photos on social media sites, which encourages word of mouth marketing. 

 

The app can be used to send push notifications to users about brand news and product releases. It helps maintain an engaged user community by connecting users with the latest makeup and beauty tips, and providing them with information and advice from makeup experts.

 

CyberLink CEO Alice H. Chang said, “We are proud that CyberLink and Maybelline’s joint collaboration on Maybelline YouCam Makeup benefits consumers by allowing them to virtually try cosmetics on their own faces before making a purchase, increasing confidence in product selection and creating a rich new shopping experience.” 

 

The Maybelline YouCam Makeup is available for free in Taiwan on Google Play. The YouCam Makeup can be downloaded for free on the App Store and Google Play.