Danisco to focus on 'affordable food segment'

DANISH ingredients company said Danisco it will target food products regions like Latin America and Asia that have a huge number of very low-income consumers, so that this group can afford healthy and safe food with a long shelf life. The increasing urbanization in Latin America and Asia creates a huge market for processed food to consumers with very low incomes, Danisco said. By focusing on the 揳ffordable food segment? the company hopes to collaborate with major customers so that they can offer more consumers an opportunity to buy food they would not otherwise have been able to afford. 揙ur solutions make it possible to reduce the volume of expensive raw materials and ensure that the consumers can afford to buy nutritional food that they could not otherwise afford. The increasing urbanization creates a need for industrially produced food that is safe and has a long shelf life. We offer solutions to meet this trend,?said Conny Twisttmann, application director at Danisco.Air Jordan